
FIFA World Cup Qatar 2022 - Building Wraps Creative
Doha Coming Alive With a Mesmerizing Display of Football Icons
The stage is set in a visual celebration of 32 qualified national teams battling it out for the trophy of dreams. The picturesque skylines surrounding Doha will transform into an unforgettable canvas showcasing some of football’s greatest names and faces – a display that reflects the grandiosity of the greatest football show on earth!
Creative – Capturing the Spirit of Football
The proposed creatives showcase the tower-size wraps bursting with their vibrant colours, powerful
imagery featuring a superstar from each of the 32 Qualified National Teams and eye-catching verbatim that references every beloved emotion brought on by the world’s most beautiful game.
imagery featuring a superstar from each of the 32 Qualified National Teams and eye-catching verbatim that references every beloved emotion brought on by the world’s most beautiful game.
The wraps with the 32 football stars tell a story of inspiration, talent, and realising one’s
dream – a true tribute to the essence of the beautiful game.
dream – a true tribute to the essence of the beautiful game.
Proposed look & feel


Trophy - General Tax Authority


Qatar - Ibrahim Al-Haidos - Qatar Olympic Committee


Conceptual Gloves - Qatar Stock Exchange

Netherlands - Virgil van Dijk- Al Nasr Tower A
England - Harry Kane - Al Nasr Tower B
England - Harry Kane - Al Nasr Tower B



Iran - Alireza Jahanbakhsh - Ministry of Labour


Canada - Alphonso Davies - Zig Zag Tower A

Japan - Maya Yoshida - Zig Zag Tower B


Ghana - André Ayew - Ministry of Culture


Tunisia -Youssef Msakni - Al Faisal Tower

Australia - Mathew Ryan - Al Musallam Tower

Germany - Manuel Neuer - General Authority of Customs

Uruguay - Luis Suárez - Ministry of Justice

Kingdom of Saudi Arabia - Salman Al-Faraj & Senegal - Sadio Mane - Admin Control and Transparency Authority


Serbia - Dušan Tadić - Al Dana Tower

Wales - Gareth Bale - Al Meera Tower


Belgium - Thibaut Courtois - Council of Ministers

USA - Christian Pulisic - Qatar Financial Center

Brazil - Neymar - Ministry of Municipality 2



Argentina - Lionel Messi - Ministry of Municipality, Corniche


Poland - Robert Lewandowski - Qatar News Agency

Republic of Korea - Son Heung-min - Ministry of Transport

Switzerland - Granit Xhaka - Ministry of Environment


Croatia - Luka Modrić - Ashghal Tower

Cameroon - André Onana - Ministry of Municipality 1

Portugal - Cristiano Ronaldo - Al Jazeera Tower


Ecuador - Enner Valencia - Al Reem Tower

France - Hugo Lloris.
Costa Rica - Keylor Navas - Council of Ministers
Costa Rica - Keylor Navas - Council of Ministers

Spain - Pedri González - Planning and Statistics Authority

Printing site visit

Credit to Supreme Committee of Delivery & Legacy Qatar / FIFA World Cup Qatar 2022
Art Direction / Conceptual Design - Jody Ure
Designers - Mohamed Faris, Jody Ure
Production Design - Viswanathan Appu, Nicol Mesina
Design Manager - Michael Ochs
Brand Services - Ruth Muschinski, Daniela Carruthers, Devendra Kadam
Content - Jon Pallett, Mohammad Ghannam
Print & Installation - ELAN Print