FIFA World Cup Qatar 2022 - Building Wraps Creative

Doha Coming Alive With a Mesmerizing Display of Football Icons

The stage is set in a visual celebration of 32 qualified national teams battling it out for the trophy of dreams. The picturesque skylines surrounding Doha will transform into an unforgettable canvas showcasing some of football’s greatest names and faces – a display that reflects the grandiosity of the greatest football show on earth!

Creative – Capturing the Spirit of Football

The proposed creatives showcase the tower-size wraps bursting with their vibrant colours, powerful
imagery featuring a superstar from each of the 32 Qualified National Teams and eye-catching verbatim that references every beloved emotion brought on by the world’s most beautiful game.
The wraps with the 32 football stars tell a story of inspiration, talent, and realising one’s
dream – a true tribute to the essence of the beautiful game.

Proposed look & feel
Trophy - General Tax Authority
Qatar - ​​​​​​​Ibrahim Al-Haidos - Qatar Olympic Committee
Conceptual Gloves - Qatar Stock Exchange
Netherlands - Virgil van Dijk- Al Nasr Tower A
England - Harry Kane - Al Nasr Tower B
Iran - Alireza Jahanbakhsh - Ministry of Labour
Canada - Alphonso Davies - Zig Zag Tower A
Japan - Maya Yoshida - Zig Zag Tower B
Ghana - André Ayew - Ministry of Culture
Tunisia -Youssef Msakni - Al Faisal Tower 
Australia - Mathew Ryan - Al Musallam Tower
Germany - Manuel Neuer - General Authority of Customs
Uruguay - Luis Suárez - Ministry of Justice
Kingdom of Saudi Arabia - Salman Al-Faraj & Senegal - Sadio Mane - Admin Control and Transparency Authority
Serbia - Dušan Tadić - Al Dana Tower
Wales - Gareth Bale - Al Meera Tower
Belgium - Thibaut Courtois - Council of Ministers
USA - Christian Pulisic - Qatar Financial Center
Brazil - Neymar - Ministry of Municipality 2
Argentina - Lionel Messi - Ministry of Municipality, Corniche
Poland - Robert Lewandowski - Qatar News Agency
Republic of Korea - Son Heung-min - Ministry of Transport
Switzerland - Granit Xhaka - Ministry of Environment
Croatia - Luka Modrić - Ashghal Tower
Cameroon - André Onana - Ministry of Municipality 1
Portugal - Cristiano Ronaldo - Al Jazeera Tower
Ecuador - Enner Valencia - Al Reem Tower
France - Hugo Lloris.
Costa Rica - Keylor Navas - Council of Ministers
Spain - Pedri González - Planning and Statistics Authority

Printing site visit
Credit to Supreme Committee of Delivery & Legacy Qatar / FIFA World Cup Qatar 2022

Art Direction / Conceptual Design - Jody Ure
Designers - Mohamed Faris, Jody Ure
Production Design - Viswanathan Appu, Nicol Mesina
Design Manager - Michael Ochs
Brand Services - Ruth Muschinski, Daniela Carruthers, Devendra Kadam
Content - Jon Pallett, Mohammad Ghannam
Print & Installation - ELAN Print
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